Thursday, September 30, 2010

Keys to Viral Marketing-Part 1

Evoke Emotion in people; be it happy or angry. 


- Forget neutral, trying to please everyone, supporting several target groups or any of the many ways to be unbiased.


-Viral marketing is 100% about emotions.   This one explains itself. If you want people to notice your campaign, you have to do something different - something unexpected.


-Forget about trying to promote your products as just being great - everybody does that. Forget about trying to make it look cool - everyone else has "been there, done that".  Forget about you, your product or your company. Focus exclusively in creating a good and interesting story.

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