Innovation & Entrepreneurship (it is the environment I thrive in)

I am a big fan of the entrepreneurship that has fueled the growth of America.  Connecting the dots between thoughts, ideas and actions; recognizing the true opportunity to get out of our own way and let go-that is the environment that I thrive in.  Innovation is exciting.  We cram ourselves down in our personal and professional lives over a period of time and begin to embrace the notion that mediocrity is acceptable.   It’s not acceptable.  You only get one go around on this planet and life is not a dress rehearsal.  So do your best work.

I take this approach in my business life.  How can we create a better product, a better service?  How can we do it different than our competitors? How can we dominate a market?  What does the customer REALLY want?  What dysfunction do we have in our company, our department, and our minds that are holding us back from going big?  What are the things that are sitting right in front of us that we simply cannot recognize?

Last night I watched a piece on Steve Jobs on 60 Minutes, he was a true innovator.  If we all reach for that and fall short we are doing pretty damn well.

Matthew Gough, 10X Digital